IBlue contributes to the sustainable relaunch of yachting sector (shipbuilding, nautical services, tourism) creating a Med transnational network to help the economic upturn by sharing business models (BM) which integrate the 3 pillars of sustainability (environmental, social, economic), developing the “3-PBM” methodology.
The sector is now facing crisis and unemployment challenges, but a focus only on economic aspect would represent a threat for the Med ecosystem balance, from an environmental and a social viewpoint. “3-PBM” application and the systematic data collection will create a database providing:
- a critical mass of knowledge about Med yachting in terms of economic impact, employment, strengths, weaknesses and sustainability, exploitable by several users (SMEs, policy makers, researchers);
- an indicator system about the sustainability of the yachting enterprises, useful to the policy makers for a better resource allocation and for impact evaluation;
- a collection of best practices, innovation patterns and policies exploitable by Med yachting sector actors for performance improvement;
- training material for the realization of sustainable BM in yachting, going towards circular economy principles, and for the maritime tourists for improving awareness about rules for Med safeguard.
A transnational action allows a sustainable development of the whole yachting sector of the Med, protecting at the same time nature, beauty and culture of its territories and its people.