- The creation and propose of a new business model for yachting sector actors (which are SMEs), based on the 3 pillars of sustainability, which means economic, social and environmental.
- The launch of a set of activities which starts with an innovation process, in the involved enterprises at the beginning, but then extendable to the whole yachting sector.
- The improvement of competitiveness of yachting sector thanks to the application of a sustainable and innovative Business Model.
- The increase of knowledge and competences in strategic design and business modelling in order to improve innovation, in particular in SMEs.
- The provision of a critical mass of knowledge that could give the whole sector an innovation breath, thanks to the dissemination activities on large scale, supported by the training material developed during the project.