In Med regions, the sea is a key source of jobs and growth, with 52% of the population working in maritime‑related activities. One of the explaining reasons is that Med hosts about 70% of the sailing fleets and about 30% of the world international tourism, attracted by 31855 km of coastal rich biodiversity and cultural heritage. Yachting segment generates an important economic activity in Med regions: it has the highest revenue multiplier and employment rate of the maritime cluster, including shipbuilding, nautical services and maritime tourism. Its importance is especially evident in coasts and islands, which are isolated and peripheral areas with limited access to new practices and management experiences.
Furthermore, the contingent crisis is a common issue for the whole Med area. Beyond an economic vision, the actors of the maritime economy know that the sea is a promising but fragile environment. A delicate balance must be found between economic development and ecological sustainability, for an equitable exploitation of the resources for the present generations, without endangering it for futures.
In general, Med countries policies would like to reach a sustainable approach for sea basins. iBlue project aims to face these common challenges, increasing competitiveness of yachting sector through the reformulation of BM of its actors, paying attention to the 3 pillars of sustainability, and through the creation of a yachting cluster of the Med area. The expectation is a transnational network, involving all the segments of the yachting sector, providing a critical mass of knowledge in terms of best practices, innovation patterns and policies indicators. The creation of a yachting cluster will be a benefit and unique chance for region’s yachting sector to expand its activity in the Med basin.